About William
William Squire is a sought after Hollywood stylist and make-up artist; model and agent; speaker, author, and entrepreneur. His multifaceted career has spanned over thirty years in the fashion and entertainment industries.
As a model, William walked the runway for designers Yves Saint Laurent, Versace, Armani and Calvin Klein and has appeared in numerous fashion publications including Glamour, Gentleman’s Quarterly and Men’s Vogue.
Possessed of an artist’s eye and sensibility, William fell in love with make-up artistry. After extensive training to hone his craft, he became a professional make-up artist for runway, print, stage and television. His client list includes Tipper Gore, Linda Evangelista, Demi Moore, Susan Sarandon, Faye Dunaway, Andrea McArdle and Raquel Welch. William has been the premier make-up artist for Chanel, Armani and Yves Saint Laurent cosmetics.
William’s passion for the entertainment industry led him to the administrative side of the business where he’s been agency director, talent booker, and fashion coordinator for four of the hottest agencies in Los Angeles. While working as an agent, William began sharing his vast knowledge of the fashion and entertainment industries. His dynamic speaking and coaching inspired people all over the world and helped mold many successful careers.
As a speaker and coach, William experienced firsthand women’s need for direction in fashion and make-up. In response he created Your Signature Style, a live interactive event where he shares his red carpet secrets, and shows his audience how to dress, apply make-up, pose for the perfect picture, walk like a supermodel, and feel confident and beautiful.
In sharing his style knowledge and listening closely to the beauty problems of his audiences, William realized a need for easy-to-achieve everyday beauty. He searched for products to solve the issues women shared with him but found nothing that met his exacting standards. Ever the innovator, he created Billy’s Blues Cosmetics his bespoke makeup collection. This signature collection of key products ensures the effortless beauty women crave. Each piece in the Billy’s Blues collection performs flawlessly with no fuss.
William currently travels the world with Your Signature Style, creates looks for the Oscars, Emmys, AMA’s, Golden Globes and Grammys, develops new products for Billy’s Blues, and continues to share his love of beauty, fashion, and style at every opportunity. His personal mission is to share his knowledge to help women look and feel their very best.