My signature collection
created just for you.
William Squire
Billy’s Blues Cosmetics
Billy’s Blues Cosmetics was created by international makeup artist and Hollywood stylist William Squire. Having been in the cosmetics and fashion industries for over thirty years, William wanted to create a cosmetics collection that was easy to use, universal in color, long-wearing, affordable, and USA made with no animal testing. Billy’s Blues Cosmetics is designed for women of all ages, backgrounds, and lifestyles. William wants each and every woman to feel chic, confident and irresistible wearing Billy’s Blues.
“I’m very proud of these products and know you will love them as I do.”
— William Squire
William Squire
William Squire is a world-renowned makeup artist, style consultant and beauty expert. His client list includes celebrities, supermodels, Olympic athletes, and former First Ladies.
Currently William creates looks for Hollywood’s red carpet events, continues to share his love of beauty, fashion, and style at every opportunity, and travels the world finding inspiration for his new Billy’s Blues products.
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“Billy's Blues always makes me look and feel like a million bucks!"
Michele Smith
Author, Entrepreneur, Traveler
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“You want the best in the business? Go to William Squire – he knows his stuff. His information is always current and he makes learning fun.”
Jon Abeyta
Fashion Photographer
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“William is awesome! He is well respected and truly loved in the fashion world.”
Lisa Dean
Supermodel
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“I adore the entire Billy's Blues Collection. I know I look my best when I wear William's beautiful products. I enjoy each and every compliment I receive."
Ramona Pacela
World Traveler, Altruist, Everyone’s Auntie Mame
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"Your new lipstick, The Perfect Red, is a beautiful shade. I absolutely love it!"
Anne Cullimore Decker
Actress
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" I love the lipstick and the blush color is perfect! The lip balm is a life saver for me. I have tried so many products. First time in forever that I don't have chapped lips."
Carla York
Automotive Sales Consultant
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"Thank you William! I have to tell you that I probably have 20 different blushes that I no longer use because I absolutely love yours. It's so soft to apply and the color is perfect! I honestly can't imagine using my other blushes because I am so addicted to yours!"
Jennifer Knight
VIP Special Events Coordinator
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“The Mascara is the only mascara I have used in the past year, it was love from the first stroke! It’s one of my staple items that lives in my purse. I love the hint of blue, whether I’m applying a little or a lot. I would have never guessed how much more my eyes popped than when I used your typical black mascaras.”
Abby Hughes
Ski Jumping Olympic Medal Winner and World Cup Title Holder
The Mascara
Blue Is the New Black
With one sweep of the wand, this daring mascara does it all! One coat defines your lashes, two coats deliver volume and depth from every angle. Unlike black, navy mascara brightens the eyes and is perfect for any eye color.
Brilliance
Lip Gloss
Bright—Beautiful—Brilliant
The last lip gloss you will ever need! Wear it over your favorite lipstick or alone for a luscious touch of shine and color.
Instant Glow
Youthful Radiance Is One Pump Away
Never have dull skin again! Instant Glow instantly adds radiance, effervescence and that youthful glow to your skin.
Beautiful Blush
Fresh—Lustrous—Perfect
Billy’s Blues Beautiful Blush is perfect for any skin tone. Brush Beautiful Blush wherever it is needed—on the cheeks, on the forehead, along the neck, or even use lightly as a bronzer for an all over lustrous look!
Perfecting Brow Pencil
The Perfect Frame for Any Face
Have the brows you’ve always wanted! This remarkable waterproof brow pencil is the must-have for any woman who wants perfect brows.
Defining Eye Liner
Unforgettable Eyes
Billy’s Blues Defining Eye Liner in rich, navy blue is the easiest way to add shape and dimension to your eyes.
Enhancing Eye Liner
Unforgettable Eyes
Billy’s Blues Enhancing Eye Liner in rich, dark brown is your newest way to warm up your eyes with depth and subtlety..
Intensifying Eye Liner
Unforgettable Eyes
Billy's Blues Intensifying Eye Liner in midnight black is the easiest way to create a full lash line for luxurious looking eyes..
The Perfect Eye Trio
Unforgettable Eyes
Billy’s Blues Perfect Eye Trio is your selection of today’s must-have colors.
Precision Lip Liner
Easy—Exact—Gorgeous
Not too much, not too little, Billy’s Blues Precision Lip Liner gives your lips shape and definition with a line that’s just right
Vitamin E Balm
Soothing—Healing—Beautifying
Say goodbye to dry, chapped lips right now!
Champagne Eye Shadow
Brighten Up Your Eyes
Billy’s Blues Champagne Eye Shadow brings radiance and light to your eyes. The perfect all-over shadow for every eye color.
Chocolate Eye Shadow
Warm Up Your Eyes
Billy’s Blues Chocolate Eye Shadow brings warmth and vibrance to your eyes. The must-have have shadow to complete your look and enhance your eyes.
Champagne &Chocolate
The Perfect Combination
The only eye shadows you will ever need! This perfect partnership—Champagne & Chocolate—combine to brighten and warm your eyes like no other shadow combination.
The Perfect Red
The Lipstick You’ve Longed For
Just for you! Dare to wear The Perfect Red from Billy’s Blues.
Wunder Lash
The Best Lashes in the World are Back!
Stunningly beautiful and oh-so-glamorous—the original Wunder Lash is back!