Billy's Blues Cosmetics, Created by Renowned Make-up Artist William SquireSave


William Squire, creator of Billy’s Blues Cosmetics, has worked in the fashion and entertainment industries for over thirty years. Model, speaker, author, agent and makeup artist to the stars, William has industry know-how only an insider can posses. 

During his time as the premier artist for a luxury cosmetics line, William became frustrated at not finding what he wanted to make his clients look their best – the perfect navy mascara (William’s “beauty secret weapon”). Ever the innovator, William decided to stop searching and create it himself. Billy’s Blues Cosmetics was born and is now available online and at select retailers.


Billy's Blues Mascara and Billy Brilliance lip gloss, created by Celebrity Make-up Artist William Squire


William Squire, Creator of Billy's Blues Cosmetics, with Billy's Blues Mascara

“I have created the perfect navy blue mascara that brightens your eyes and makes your lashes look like velvet. My waterproof eyeliner is easy to apply and defines your eye beautifully. The eyebrow pencil I created is the perfect color for every woman to either shape or highlight their brows. My new foundation brush will make applying foundation effortless and the appearance of your skin will be smooth, youthful and flawless. I created the blush using a blend of pink and peach tones and a mineral formulation that provides radiance: it can be used for color on the cheeks or as an all-over highlighter. My extraordinary lip gloss moisturizes and adds brilliance to every face.

I’m very proud of these products and know you will love them as I do.”

~ William Squire, Celebrity Make-up Artist & Speaker, Creator of Billy’s Blues Cosmetics

For more insider make-up tips from William, visit the Mascara page or the Lip Gloss page.

Billy’s Blues Cosmetics • P.O. Box 2869 • Palm Springs, CA 92263 • Phone: 310-869-9343

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