Celebrity Make-up Artist and Speaker William Squire, Creator of Billy's Blues Cosmetics, has been featured in many media outlets, such as Palm Springs Life, Healthy Living, Smart Meetings, and more.


About William Squire

William Squire is a world-renowned makeup artist, style consultant and beauty expert with over twenty years of experience in the fashion and entertainment business. He has been the premier make-up artist for Chanel, Yves Saint Laurent and Armani cosmetics, and he has a client list that includes celebrities and public figures such as Tipper Gore, Linda Evangelista, Susan Sarandon, Faye Dunaway, Raquel Welch and many others. William draws from his experience both in front of, and behind, the camera, having been a model, and an agency director, talent booker and fashion coordinator for four of the hottest talent and modeling agencies in Los Angeles, California.

Several years ago, William launched Billy’s Blues cosmetics, launching the line with two products: Billy’s Blues Mascara, a daring navy mascara; and Billy’s Brilliance, a dazzling lip gloss that contains touches of gold and silver are imperative for shine and sparkle that looks great on any skin color and can be worn alone or over lip color. Since then, he’s added several other products and continues to grow the cosmetics line.

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Topics William Can Discuss in Media Interviews

• The 3 most important make-up products every woman should own

• Why you should replace your black mascara with navy blue mascara (blue is the new black)

• The 5-minute makeover

• How to avoid “cosmetic stress” while shopping for the perfect make-up

• “Power make-up” (the right amount for any career)

• Make-up secrets that apply to all women

• How to achieve that “red-carpet look”

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The Face of Billy’s Blues, Broadway Star Sandra Allen, with Billy’s Blues Creator, Celebrity Make-up Artist William Squire

Celebrity Make-up Artist, Speaker, Style Expert and Creator of Billy’s Blues Cosmetics, William Squire in various TV appearances from William Squire on Vimeo.

Billy's Blues Mascara - Blue is the New Black

Billy's Blues Mascara and Billy Brilliance lip gloss, created by Celebrity Make-up Artist William Squire


“Billy’s Blues was created because I could not find the perfect navy blue mascara! I have been a professional make-up artist for over 30 years. I have always used navy mascara on all of my clients and with all of my make-overs. In fact, I don’t think I have ever had anyone in my make-up chair that I didn’t use navy mascara. But I couldn’t find the right mascara. Many of the blues were too bright or too dark, or the mascara clumped or smudged. I wanted a mascara that lengthened and thickened the lashes, without looking too heavy. I insisted that it wear well and not damage the eyelashes in any way. I also wanted a navy color that would compliment any eye color, but most important, bring out the whites of the eyes. It couldn’t contain too much green or red, and it also couldn’t be too grey or too dull.

After many years spent trying to find the right formula, I have created what I think is the perfect navy mascara! I hope you enjoy my Billy’s Blues – I know your eyes will thank me!”

~ William Squire, Celebrity Make-up Artist, Speaker and Creator of Billy’s Blues Cosmetics


What People are Saying about Billy’s Blues


“William gives away all of our ‘insider’ secrets in his Your Signature Style event – my favorite tip – the blue mascara, of course!”

– Kay Gelbord, CBS, Emmy-Award-Winning Make-up Artist

“Thanks, William, not only do you make me look beautiful, you make me feel beautiful as well – and that is a true gift.”

– Cat Cora, Celebrity Chef

“I never worry when I know that William is going to do my make-up. I always look great and know that I am working with the best.”

– Tipper Gore

“You want the best in the business? Go to William Squire – he knows his stuff. His information is always current and he makes learning fun.”

– Jon Abeyta, Fashion Photographer

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To arrange a media interview with William, email

Billy’s Blues Cosmetics • P.O. Box 2869 • Palm Springs, CA 92263 • 

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