About William Squire

About William Squire


Celebrity Make-up Artist and Speaker William Squire, Creator of Billy's Blues Cosmetics, has been featured in many media outlets, such as Palm Springs Life, Healthy Living, Smart Meetings, and more.William Squire is a world-renowned makeup artist, style consultant and beauty expert with over twenty years of experience in the fashion and entertainment business. He has been the premier make-up artist for Chanel, Yves Saint Laurent and Armani cosmetics, and he has a client list that includes celebrities and public figures such as Tipper Gore, Linda Evangelista, Susan Sarandon, Faye Dunaway, Raquel Welch and many others. William draws from his experience both in front of, and behind, the camera, having been a model, and an agency director, talent booker and fashion coordinator for four of the hottest talent and modeling agencies in Los Angeles, California.

Recently, William launched Billy’s Blues cosmetics, launching the line with two products: Billy’s Blues Mascara, a daring navy mascara; and Billy’s Brilliance, a dazzling lip-gloss that contains touches of gold and silver are imperative for shine and sparkle that looks great on any skin color and can be worn alone or over lip color.

“I am always being asked, ‘What are the two most important pieces of make-up a woman should own?’ I always suggest a navy blue mascara and a brilliant lip-gloss,” says William. “I always put navy blue mascara on all of my clients because it defines the lashes and adds needed depth, like a black color does, and it brightens the eyes more than other colors. A touch of the right lip-gloss on the bottom lip is important because it catches light and reflects brightness into the eyes. Together, these products add radiance to the face in seconds.”

A gifted dancer and actor, William began his stage career performing with professional dance companies, such as Ballet West, and theatrical productions. This quickly led to runway and print modeling and eventually to the runways of Yves Saint Laurent, Versace, Armani and Calvin Klein, and fashion spreads in Glamour, Gentleman’s Quarterly, Men’s Vogue and many other publications. William soon became interested in make-up artistry and, after extensive training, became a professional make-up artist for runway, print, stage and television.

After years of styling Academy Award winners, former First Ladies, supermodels, Broadway legends and CEOs worldwide, William took his styling and beauty expertise and produced his Billy’s Blues line of cosmetics. Because he had yet to come across a good navy blue mascara, William created Billy’s Blues, the perfect shade of navy for all eye colors, which lengthens and thickens eyelashes without damaging them. Complementing the mascara is William’s lip-gloss creation, Billy’s Brilliance. Adding the perfect amount of pink and peach, his lip-gloss adds fullness and warmth to the face, and looks stunning on all women. William’s fabulous navy mascara become the mascara of choice for many of Hollywood’s tops make-up artists and his cosmetics have been worn by world-class athletes, television personalities, supermodels and more.

In 2003, William took his extensive knowledge of the fashion and entertainment industries and teamed up with fellow model and actor Laura Bolay to author The Model’s Workbook: A Hollywood Agent’s Twenty Step Guide to Launching Your Modeling Career!, a comprehensive guide for those seeking to establish themselves as successful models. The workbook includes William and Laura’s tips on how to take beautiful photographs, connect with an influential agent, book jobs, and essential information on how to break into the industry and maintain coveted modeling positions.

In addition to sharing his experiences working for, and in, the industry in The Model’s Workbook, William also shares his knowledge as an instructor, teacher, speaker and coach. He created the Your Signature Style events, which he has held for clients such as The Ritz Carlton, Boeing, Deloitte & Touche, Saks Fifth Avenue, the American Music Awards, the Academy Awards, the Emmy Awards, the Grammy Awards, the Golden Globes, Bon Appétit, Celebrity Cruises, Nordstrom, Bloomingdale’s, Mercedes-Benz and others, to teach women how to apply make-up, how to pose for the perfect picture, how to walk like a model, how to gain confidence and much more.

William currently lives in Los Angeles and Palm Springs, California and Honolulu, Hawaii, where he is in constant demand as a beauty expert, fashion speaker, and style consultant.

To arrange an interview with William, contact williamedwardsquire@msn.com